Search Guide

Type of List
Market Affinity
Keyword
Geographic Regions
Search Results
For More Information

Introduction

GreatLists.com gives you numerous ways to locate high quality response-generated and custom-compiled marketing lists for your specific marketing campaign.

For example, if you're searching for one or two specific lists, use the Keyword search. Enter one or more keywords that are likely to exist in the list title or profile, choose the appropriate search query modifier and click on the Search Our Lists button.

The Keyword search will find words, acronyms (for professional associations) and GreatLists.com list numbers.

Or, if you need a list recommendation, use the Affinity search. Choose the most appropriate affinity from the descriptions displayed in the affinity drop-down box, select the appropriate search query modifier and click on the search button.

If you select the Primary Affinity modifier, the Search Results will display a list of highly focused lists precisely targeting the selected audience.

If you select the Secondary Affinity modifier, the Search Results will show a different list of less focused, but still relevant, lists.

If you have never researched or ordered marketing lists, you may want to review our How To Order guidelines first. Then return to this Search Guide for tips on how to navigate the Search page.

As you search and locate lists of potential interest, use the MyLists icon located in the upper-right corner of each list data card to save a link to that list for easy future reference.

View the saved lists by clicking on the MyLists index tab at the top of this screen. You can easily delete these links later when your campaign is completed.

The Search page (light blue tab at the top of this screen) offers four powerful search capabilities that can be used separately or together to find a specific list or a group of lists reaching a specific target audience. Here's how they work.

Type of List

Our database of business-to-business marketing lists includes lists with postal addresses, e-mail addresses, telephone numbers and fax numbers, though not all lists have all of these features.

Depending on your requirements, you may select one, two, three or all four types by clicking the appropriate boxes. If you choose none, the default results show all four types.

Tip: To confirm the type of addressing data available for any list, check the section of the data card labeled List Contains.

Market Affinity

Market affinity (also known as list category) refers to more than sixty groups of pre-selected lists reaching target audiences indicated by the descriptions.

Use this selection to quickly see a list of lists reaching specific industry, job function or professional categories.

All lists are coded for a single Primary Affinity that is the best-fit indicator of the target market it reaches.

The Primary Affinity query modifier located below the drop-down box on the Search page produces search results showing only lists which are tightly focused on the target market indicated by its description. These Primary Affinity lists are the core lists for most offers targeting the selected audience.

Many lists also have one or more Secondary Affinities indicating that they deliver similiar audiences somewhat less precisely than the Primary lists. This Secondary Affinity query modifier displays results which are more broadly focused on the target market.

And, of course, the Both modifier displays a single list of both Primary and Secondary lists. The Both modifier is the default if neither Primary nor Secondary is selected.

Tip: If your objective is to see the very best lists reaching a specific list affinity or category, use the Primary Affinity modifier. If your objective is to widen audience penetration, use the Secondary Affinity modifier to see related lists.

Keyword

The Keyword Search looks for an exact match to the letters and spaces you enter, modified by your choice of: Any Keyword, All Keywords or Match Phrase.

Choose any one or accept the default which is Any Keyword.