SK&A Healthcare Desktop Publishing/Personal Computer Users

648,000 TOTAL USERS

Computer users in U.S. hospitals, large group medical and surgicenters, nursing homes, and pharmacies compiled by SK&A Research, Irvine, CA, from mail and telephone surveys sponsored by its large corporate clients in the pharmaceutical, medical equipment, computer and publishing sectors. The individuals on this file have been identified as having influence, selection and purchase approval of desktop publishing and personal computer direct mail products. Weekly updates of this list allow SK&A to guarantee 99% deliverability.

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