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Supermarket Strategic Alert Newsletter Subscribers/Prospects

GreatLists # 2242

50,658 TOTAL USA SUBS/PROSPECTS

Subscribers and prospects to SUPERMARKET STRATEGIC ALERT ($795, monthly) published by Pollack Associates for CEOs, presidents, product managers, and brand managers who market goods and services to supermarkets and competing retailing channels. Editorial covers key developments in supermarkets, warehouse clubs, mass merchandisers, and chain drug stores, including new format development, technology (hardware & software), advertising and promotion, private label marketing, consumer shopping/spending studies, departmental statistical reviews, wholesaling, financial services, and more. List reaches top executives at such companies as Kraft, Procter & Gamble, Nabisco, Bristol Myers Squibb and Johnson & Johnson.

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